Sales Marketing Approach & Branded Content Pitch
Racquet | 2018
This quarterly tennis magazine sought to strategize & streamline their messaging for brand partnership opportunities. I worked with senior leadership on aggregating their communication goals, differentiators, key selling points, success metrics, & imagery. I then created a set of sheets they could easily send to prospects.
We then integrated this narrative into a response to a year long partnership opportunity with FILA. The 360 campaign aimed to educate tennis fans of Pier Luigi’s legacy & reestablish FILA as the original tennis sportswear brand, the original facilitator of changing cultural perception of tennis, & the original intersection of sportswear & fashion.
