The Social Intelligence Report covers current trends in social web publishing. It's sent to over 200 publishers in the digital media industry every month as well as every quarter. I was asked by BuzzFeed's Director of Partner Development to create a consistent and unifying design across all of the materials.
The report is laid out either by myself or with my art direction. The graphs are provided by a BuzzFeed Data Scientist, and must also be redesigned so that they adhere to the look and feel of the materials.
BuzzFeed publishes twelve annual case studies, each dedicated to an advertising program that's performed exceptionally well. In cooperation with the marketing team, I design each case study to reflect the unique aspects and impact of each program in a powerful, visually appealing manner. I design or oversee two versions of each case study: one for printed pamphlets, and a digital version to be shared on the web.
I've laid out various learning materials for BuzzFeed's marketing and sales teams. They all follow a similar structure and unifying type treatment.
BuzzFeed collaborated with condom company Durex to create custom sponsored content that people in relationships would want to share with their partners. I worked with one of BuzzFeed's creative strategists to conceptualize, research, and write the copy for a series of four custom infographics. I illustrated and designed each graphic while integrating assets provided by the client, and the finished products were housed within BuzzFeed posts to make social sharing easy for our users.
And if you want to see these infographics on the site: A Guide To Decoding Your Partner's Body Language, The Most Sensitive Parts Of The Human Body, Everything You Wanted To Know About Sex Toys, and The Truth About The Female Orgasm.
Adult Swim had two shows they were promoting with BuzzFeed: Children's Hospital and NTSF:SD:SUV::
The client commissioned an infographic that communicated just how much the comedy careers of actors Rob Corddry and Paul Scheer overlapped. I worked with a BuzzFeed creative to research and visualize it, and we housed the finished graphic in a post to make it easily shareable with the core BuzzFeed audience, as well as various social media sharers.
View it on BuzzFeed here.
AMC partnered with BuzzFeed to generate hype for the upcoming season of their top-rated drama, The Walking Dead. I worked closely with a BuzzFeed copywriter to conceptualize a detailed infographic that communicated the science behind the show's zombie transformations. My illustrations are based on actual "brain scans" from The Walking Dead, and we consulted with a medical student to help us construct the copy in a believable, organic way.
View it on BuzzFeed here.
I designed these mini-magazines as my personal promotional pieces. In the months following graduation, I sent them out to respected designers, studios, and publications around the world. Each issue had a takeaway element that further communicated the issue's concept and overall message.
This is a selection of my collage work. A sincere passion of mine, I pursue my collage projects in my spare time, and I create all of my work by hand.
I make an effort to incorporate my love of collage into my design work by digitally scanning projects and treating them as illustrations. I would love to pursue more of these projects as they present themselves.