Branded Illustration

Durex | 2014

Durex was looking to create a series of shareable infographics that inspired getting closer & going further. The posts were part of a larger campaign celebrating & educating on creative forms of intimacy, exposing couples to the exciting notion that uninhibitedly adventurous sex can still be safe.

The illustrative approach mixed graphic elements from 60s pop art with visual cues found in 70s editorial illustration for publications like Playboy & Oui. This blend worked with Durex themes & campaign assets while appealing to BuzzFeed’s core audience, ensuring shareability.